Starbucks & Pride Month

Starbucks is a global franchise that was founded in 1971 in Seattle, Washington. For more than three decades, Starbucks has been committed to building a culture where all are welcome, standing as an ally to the lesbian, gay, bisexual, transgender and queer community. With this project, I took on the challenge of branding a Pride Month campaign for Starbucks. Utilizing a retro, muted pride-themed color palette, texture and illustration, I created a logo, social media posts, posters and collateral while making sure to stay within the Starbucks brand.

Student Work: Branding, Digital Illustration, Social Media, Collateral, Campaign