The Green Owl Cafe Rebrand

In my junior year of college I lived with a vegetarian and she was always dragging me to these “healthy” vegan/vegetarian hippy dippy joints. Well one of these vegan/vegetarian hippy dippy joints just so happened to be The Green Owl Cafe. I’ll never forget my first time there, coming in with the lowest of expectations (let’s be real, how great can anything be without meat and cheese) and ordered the “TLT.” Long story short, I was hooked and just like that The Green Owl Cafe became one of my go-to restaurants. The Green Owl Cafe specializes in vegan/vegetarian comfort food and is located in the Atwood neighborhood of downtown Madison, WI. This little gem has been around for over a decade and their logo seemed a little outdated so it was a no-brainer for me when we were tasked to rebrand a local restaurant for a class project that I rebrand The Green Owl Cafe.

Student Work: Branding, Brand Guide, Logo Design, Layout Design, Typography, Digital Illustration